VIDEO & ANIMATION
BMG PRODUCTION MUSIC - NEW RELEASES REEL
Back when I started at BMGPM in 2019, I decided to create a showreel video that highlighted new releases from our catalogue.
I created this scrolling template in After Effects, creating various animations to manipulate the image and text components on-screen.
LUMINARY SCORES - AFRICAN JOURNEYS
We received studio footage of the recording process of an album that was shot on-location in South Africa.
I pieced together the content in Premiere Pro and mixed the audio in Ableton Pro, to create a nice promotional video for the campaign.
THE MUSIC MATCHER CAMPAIGN
Within the BMGPM website there is an AI tool that helps you search for music quickly and efficiently.
You can copy and paste a URL from YouTube or Vimeo, or provide a Spotify link. Once you drop this into the Music Matcher tool, it analyses the audiowave on the song and provides similar results from the BMGPM catalogue.
I decide to play upon the word ‘Matcher’ and create an accompanying campaign surrounding Matcha Tea. This was done by creating a new skin for the BMGPM website, turning it ‘matcha green’, as well as an accompanying tutorial video on how to create matcha tea.
BMG x THE THREE LEGS BREWING CO.
To promote the launch of our beer collaboration with The Three Legs Brewing Co., I decided to pop down to the brewery for the day and shoot some content.
What resulted is a short but sweet promo video for the pale ale, showcasing the canning process and also the friendly team down at Three Legs.
JELLE DITTMAR - REFRACTIONS
Outsourced interview footage with a composer who outlines his writing process, from the perspective of someone who has autism.
I received the footage and pieced together a short promotional video for the album.
MEET THE ARTISTS: Nayantara Bhatkal & Aditya Narayan.
For an upcoming release titled ‘Hinglish’, I edited a video which highlighted the two composers.
BMG WRITERS CAMP - 2021
In collaboration with our media partners at Paramount, we hosted a writers camp with a pool of composers and tasked them with creating new music with people they have never met before.
I created this video with a combination of footage from the writers camp, along with animated elements, to elevate the experience. The video components were compiled in Premiere Pro and I created all the animations in After Effects.