As the creative lead at BMGPM, one of my key responsibilities was the branding and creation of labels within our catalogue of music.

I have created labels for key media partners, including ITV, TikTok & Fremantle.

On top of this, I have created artwork for various other projects and musicians.

TikTok | Sound Collective

In 2024, we agreed on a joint-venture catalogue with TikTok, which showcases the talent of exciting new talent.

I purposefully kept the branding of this label very clean and simple, reflecting the existing aesthetic of TikTok. The artist imagery is the focal point, as it should be when showcasing talent.

At The Studios - ITV

When we agreed on a deal with ITV, we made the decision to create three sub-labels that all sit within the overarching branding of ‘At The Studios’.

These include Artists, which showcases artist talent and more of a commercial sound. Impact, which is tailored toward heavy-hitting, cinematic scores for film trailers. And finally, Entertainment; a collection of underscores and contemporary music tailored toward television.

Audio Atlas

As with any music, authenticity is key and the main goal behind the creation of Audio Atlas was the showcasing of talent that is from any given region or country. All music that is featured on this label is recording by musicians that are relevant to the genre of the album.

When creating the artwork, I wanted it to reflect this, with the inclusion of recognised colours, flags, whilst introducing a contemporary, fun composition.

One Revolution

A contemporary sounding label, based in the USA.

The music is created with a modern sounding production value and is used in film & television.

I included ‘Running Time’ and ‘Genres’, as a subtle nod to cinema, as well as a Pantone-style colour bar, which picks out colours within the artwork. The album title is also is presented with a font that is relevant to the genre.