BMG x Penguin Random House Book Club

Both BMG and Penguin Random House are part of the Bertelsmann family, therefore we decided it was a no-brainer to start a book club.

We provide our key media partners with regular book drop-offs and recommendations from our sales team. We then organise pub meet-ups, where we either discuss the books or just have a good ol’ catch up.

My thoughts behind the design of the book club were keeping it true to the form of literature, with the inclusion of a more ‘traditional’ aesthetic. The font is clear and easy to read the has a timeless feel to it.

Below you can see a couple of variations on the design I was working on prior to the launch of the book club.